Healthylicious Pitching Project

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About Healthylicious

Everything you need to know before applying — who can apply, what you can offer, and what the agreement covers.

PITCH DECK TEMPLATE

"Presentation Slide Guide and Structure" for individuals wishing to submit ideas or business proposals to participate in the Healthylicious 2026 project by Charoen Pokphand Group (CP Group). Download

Who can apply?

Open to individuals, companies, and CP internal business units. Check your eligibility below before registering.

Individual

Thai national or resident in Thailand

Team of 1–5 members

Inventor or owner of the innovation

Company

Registered under Thai law

Not a CP Group subsidiary

No active agreement with CP Group

Internal BU

CP Group BU or subsidiary

Innovation not yet commercialized

Endorsed by BU head

Which innovator are you?

Open to any format — Food · Drink · Snack. Find your fit below.

PERSONA 01

Food Startup

Early-to-growth stage food company with a validated product, looking for strategic capital and distribution scale-up with a corporate partner.

WHERE THEY COME FROM

PERSONA 02

Research & Academic

University or research insitute team with a patented or novel food technology seeking a commercial partner to bring IP to market at scale.

WHERE THEY COME FROM

Kasetsart Food Sci. Mahidol Nutrition Chula Food Tech KMUTT / KMUTNB

PERSONA 03

Trendy SME Brand

A health or wellness food brand with strong consumer traction, seeking investment and CP's supply chain to remove bottlenecks and scale nationally or globally.

REAL-WORLD EXAMPLES

Yoguruto Boost / SuperFoods Craft Kombucha Protein-enriched snack

What can you offer?

Choose one or combine — no numbers required at the application stage. Final terms are negotiated only after Round 4.

OPTION 1

IP Sale / Licensing

Transfer patents or formulas to CP and earn royalty income over time — or a one-time sale. Your IP remains yours until a deal is signed.

IP Transfer Royalty Deal

OPTION 2

Equity Investment

CP invests capital into your company in exchange for equity. You retain operational control while gaining CP's resources and network.

Equity Stake Co-ownership

OPTION 3

Co-Dev / Production

Use CP's factories and supply chain to produce at scale — exchanged for equity or a gross profit share arrangement.

Production GP Share

Options can be combined — for example Equity + Co-Dev Production together. You do not need to specify any figures at the application stage.

What you agree to by applying

Accepted via checkbox at application — no separate NDA signing required. Please read carefully before submitting.

Prior Art & Parallel Work

CP may already be developing similar concepts. By applying, you acknowledge this and accept that CP's independent work is not restricted by your submission.

Named IP Protected — General Concepts Are Not

Only a specifically named patent or formula is covered. General food concepts and ideas are not protected under this agreement.

No Obligation to Disclose

CP is not required to reveal similar internal projects. Your IP stays yours — it is only transferred upon signing a formal deal.

Important note: Submitting an application does not restrict CP from developing independently sourced or pre-existing concepts. Participation in the program does not guarantee an investment offer will be made.