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Frequently Asked Questions
Everything you need to know before applying — answered clearly and honestly.
Application & Eligibility
5 questions

There is no team limit — the program is open to everyone. There is also no cost at any stage, from application through to the final pitch. For Round 3 and Round 4, which are held in person at TDPK Bangkok, the venue and meals are provided by the program.

All submissions must be in English — including the application form, intro video, pitch deck, and live pitches. Regarding nationality, Individual applicants must be Thai nationals or residents in Thailand. Company applicants must be registered under Thai law.

Individual applicants can apply with a team of 1 to 5 members, with no requirement to have a registered company. You simply need to be the inventor or owner of the innovation. If applying as a Company, the entity must be registered under Thai law and must not be a CP Group subsidiary.

No — you are only asked to indicate which partnership options interest you (IP Sale, Equity, or Co-Dev). No numbers or percentages are required at the application stage. Detailed financial terms are negotiated only after reaching Round 4.

Yes — the system saves your work as a Draft, so you can return and make changes any time before the round's deadline. Once you click Submit, no further edits are possible. If you have an urgent correction after submitting, please contact the program team directly.
IP & Agreement
4 questions

No — your IP remains entirely yours throughout the program. It is only transferred after a formal deal is signed. You are free to present your innovation at whatever level of detail you are comfortable with. Nothing in the application process requires you to disclose trade secrets or proprietary formulas.

The Program Agreement includes a Prior Art & Parallel Work clause — CP may already be working on similar concepts, and by applying you acknowledge this. CP is not obligated to disclose any internal projects, and submitting an application does not restrict CP from continuing independently sourced work.

No separate NDA is required. The Program Agreement is accepted via a checkbox in the application form — no paperwork, no separate signing. The agreement covers all the terms you need to be aware of before participating.

No, it does not. Participation in the program does not guarantee an investment offer. Only the Top 5 Finalists who pitch in Round 4 and are selected by the CP Group C-Suite panel will receive a Partnership Deal. The final decision requires alignment from both CPF Ventures and CP Group.
CP Employees
3 questions

No — your IP remains entirely yours throughout the program. It is only transferred after a formal deal is signed. You are free to present your innovation at whatever level of detail you are comfortable with. Nothing in the application process requires you to disclose trade secrets or proprietary formulas.

The Program Agreement includes a Prior Art & Parallel Work clause — CP may already be working on similar concepts, and by applying you acknowledge this. CP is not obligated to disclose any internal projects, and submitting an application does not restrict CP from continuing independently sourced work.

No separate NDA is required. The Program Agreement is accepted via a checkbox in the application form — no paperwork, no separate signing. The agreement covers all the terms you need to be aware of before participating.
Partnership & Deal
3 questions

Yes, absolutely. You can select more than one partnership option or combine them — for example, Equity Investment together with Co-Dev Production, or IP Licensing with GP Sharing. The final structure is negotiated after Round 4, so at the application stage you simply indicate what you're open to.

After the Final Pitch on 22 Oct, there are three phases: (1) Within 1 month — discuss synergy, goals, milestones, and KPIs; (2) 3 months — budget approval and drafting the legal agreement; (3) 1–6 months — pilot launch, track KPIs, then review and expand.

The companies involved are CPF, CPRAM, CPALL, AXTRA, and TRUE. Different judges evaluate at each round — CPF Ventures reviews Rounds 1–2, CP Group Executives (CPF, CPALL, CPAXTRA, TRUE) judge Round 3, and CP Group C-Suite makes the final decision in Round 4, with the authority to offer a deal on the spot.
Pitching
3 questions

You need to submit two things: (1) an Intro Video of up to 2 minutes introducing your team and innovation, and (2) a Pitch Deck PDF using the provided template. The template is available to download after logging in. You also need to accept the Program Agreement via a checkbox — no separate NDA is required.

Yes — Round 3 (16/17 Sep) and Round 4 (22 Oct) are both live events held at TDPK Bangkok. In-person attendance is required. The venue and meals are arranged by the program. For Round 4 specifically, teams must bring physical product samples for a live taste demo with the C-Suite panel.

Round 1 results are announced on 6 Aug and Round 2 on 3 Sep
— both via email and your Dashboard. Round 3 results are announced the same day at 13:00 at TDPK. Round 4 is different
— the C-Suite panel offers deals on the spot during the event itself, so you'll know immediately.
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