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INVITATION FOR SUBMISSIONS
HEALTHYLICIOUS 2026
Food Innovation Program
Turn Your Healthy Food Idea
into the Next Opportunity of the Future
REGISTER YOUR
PROJECT
Apply for free Learn More
Applications open 22 Jun – 31 Jul 2026 · Free · All submissions in English
WHAT's this program?
Healtylicious is an innovation discovery and acceleration program focused on food, beverages, and snacks with strong business growth potential, in partmership with CP Group.
The ultimate goal is to develop these concepts into investment opportunities, commercialization and business synergies with CP Group's Affiliated companies.
The program aims to seek out teams with ideas or products that answer three core pillars: Innovative · Healthy · Delicious.
4
Selection rounds
Jun – Oct 2026
Top 5
Finalist teams
Win a Partnership Deal
∞
No team limit
Open to all
17+
Countries in CP's network
Global distribution
Why CP Group created Healthylicious
Three investment objectives drive everything we look for in a partner.
OBJECTIVE 1
Expand Food Investment Portfolio
Actively seeking new Food, Drink & Snack innovations to invest in — categories we don't yet have.
OBJECTIVE 2
Innovative · Healthy · Delicious
Products that are genuinely good for people and great to eat — aligned with modern consumer trends.
OBJECTIVE 3
Scale Globally via CP Synergy
CP's production and distribution network accelerates winning innovations across 17+ countries.
4 Rounds to a Partnership Deal
∞ Applicants → 30 → 10 → Top 5 → Deal
Round 1 · Online
Concept Alignment
15 Jun – 6 Aug
30 teams selected
Round 2 · Online
Synergy & Pitch
6 Aug – 3 Sep
10 teams selected
Round 3 · Live at True Digital Park
Market Opportunity
16 / 17 Sep
Top 5 finalists
Round 4 · Live at True Digital Park
Final Pitch
22 Oct
Partnership Deal
Which innovator are you?
Open to any format — Food · Drink · Snack. Find your fit below.
PERSONA 01
Food Startup
Early-to-growth stage food company with a validated product, looking for strategic capital and distribution scale-up with a corporate partner.
WHERE THEY COME FROM
NIA Incubatee FOODINNOPOLIS DEPA / BOI Startup Angelbacked brand
PERSONA 02
Research & Academic
University or research insitute team with a patented or novel food technology seeking a commercial partner to bring IP to market at scale.
WHERE THEY COME FROM
Kasetsart Food Sci. Mahidol Nutrition Chula Food Tech KMUTT / KMUTNB
PERSONA 03
Trendy SME Brand
A health or wellness food brand with strong consumer traction, seeking investment and CP's supply chain to remove bottlenecks and scale nationally or globally.
REAL-WORLD EXAMPLES
Yoguruto Boost / SuperFoods Craft Kombucha Protein-enriched snack
What CP can offer your innovation
Choose one or combine — no numbers required at application stage.
Equity
CP invests capital directly into your company in exchange for an equity stake.
Licensing
Transfer or license your IP to CP and earn ongoing royalty income.
Joint Venture
Build a new business together with CP — shared ownership, shared risk.
GP Sharing
Share gross profit generated from scaling production or expanding sales channels.
Ready to take your innovation global with CP?
Applications close 31 July 2026 · Free · No team limit
Apply for free
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